Gluten-free pasta in two forms: buckwheat tagliatelle and chickpea flour pappare “A lot of what is happening is so antagonistic because it seems so
trendy,” said Janet Page-Reeves, a cultural anthropologist at the
University of New Mexico whose research into the social implications of
gluten intolerance and food allergies will be published in a coming
issue of the journal Food Culture and Society.
The gluten-free business could reach at least $6.6 billion by 2017, according
to an estimate by the research company Packaged Facts. About 28 percent
of adults say they are interested in cutting down or avoiding gluten
completely, according to tracking numbers from the NPD Group, which
monitors American diet trends.
Southern Californians who were stumped when asked to describe what gluten is. The video has been viewed more than 2.5 million times on YouTube. “Food is really my medicine,” said Ms. Altizer, who says the glut of gluten-free humor makes her more sad than angry.
